Backlinks are links on other websites that point to your website. In the world of SEO (Search Engine Optimization), they’re like votes of credibility from other sites. The more high-quality backlinks you have, the higher your website is likely to rank in search results.

For example, here is a link from Forbes to my website.

Because that link points directly to a page on my website, it’s a “backlink”.

Find all of your backlinks

Explore the largest, fastest, and freshest backlink management tool.

Analyze

Why Are Backlinks Important?

Backlinks are the cornerstones of website authority and credibility in the eyes of search engines.

They are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.

So the more of these “votes” you have, the higher your site will rank in Google and alternate search engines.

Using links in a search engine algorithm is nothing new. In fact, backlinks formed the foundation of Google’s original algorithm (known as “PageRank”).